Åre 2019

The campaign started in October 2019 and was executed in stores, at our celsiussverige Instagram account and other influencer channels. A total of 300 like-minded people won tickets to this trip, which came to be an unforgettable memory for those who participated. Skiing, spa, snow scooter safari, Celsius After Ski and a big party where guests were surprised with the launch of Peach Vibe. We took over Åre with Celsius Peach Vibe, which made the news spread via social media to millions of people.